Thursday, March 1, 2012

Hacking NFC

Not strictly speaking hacking the protocol or platform or whatever you want to call it, because that might require rather more technical knowledge than I have left and implies something that is probably illegal, but hacking, in terms of using the near field communication infrastructure to muck about and produce something akin to a chocolate fireguard that you can show other people and say ‘look! I did a chocolate fireguard!’, as they add the finishing touches to their ‘tap-to-space travel’ demo.

Last week, the UK’s first NFC hack event was launched in Norwich. It’s a pretty ad hoc affair, under the Hot Source banner, that Proxama are supporting by making their NFC technology platform available to anybody who wanted to enter a team. All you have to bring to the party is your creative minds and a willingness to stand in front of the other 17 teams at the end of the month and show them what you’ve managed to build. And show them you can. With an NFC-enabled phone, access to Proxama’s hardware and software, tags and tech, you really can build an NFC-enabled technology solution. You just write that HTML5 stuff that displays a monkey, loyalty card, free gift or whatever, when your programmed NFC tag is tapped with your phone. Of course, since your team defines the experience, owns the code, has the idea in the first place, you can do much more than monkeys. If you want to write a bunch of HTML that’s loaded in webkit, or the Proxama app, and then have that web content do something else, like, say, integrate with your ecommerce platform, turn on the lights, leverage location services on your device and send a message to the queen specifying exactly where the bloody cake is to be delivered already, then you can do that, just with a tap of your phone on the programmable tag.

You see what’s possible here? It’s not just about using your phone to pay for a banana. I mean, the platform could support that if you wanted to do that, but, like, you can already do that. The idea of the hack event is that armed with the technology platform, you create something new, innovative, quite possibly ridiculous, but definitely original and potentially commercially viable. And, if it is, all well and good. Take that idea away with you and make it commercially viable. Proxama aren’t going to steal it, it’s your IP. Do with it what you will. What the event is about is demonstrating what you can do with the NFC platform. And I’m leading the Flow team. There’s also a Foolproof team, but, you know, I don’t give them much hope for winning the competition. I mean, I can’t see how anyone is going to top my shark tank escape game. It’s simple – you get dropped in a shark tank with your NFC phone and have to tap on the hidden tags to open the escape hatch. You either tap all the tags, in the right order, within the time, or, well, the demo gets really interesting. I haven’t decided which team member is going to demo it yet, mind.

2 comments:

  1. NFC Monkey Tennis!

    Up yours Team Flow

    Love

    Team Foolproof

    ReplyDelete